CAIRO, January 15, 2015: Edelman and MEAComS today announced that they have signed an agreement naming MEAComS as Edelman’s exclusive affiliate in Egypt. With this affiliation, MEAComS will officially represent the world’s largest public relations firm – Edelman – in Egypt. MEAComS will form an integral part of the Edelman network of affiliates by providing local expertise and on-the-ground market support to Edelman. MEAComS’ staff and clients will have access to Edelman’s regional and global network of experts, best practices and professional development and training programs.
Fatma z. Ahmed, managing director of MEAComS, said, “Edelman is renowned for setting industry standards. We are proud to affiliate with a global firm whose reputation for innovation and an integrated approach to strategic communications in meeting client needs proceeds them. We at MEAComS share many of Edelman’s core values and work diligently to ensure the same success for our clients. Our partnership will give Edelman greater insight into Egypt and the Middle East while we gain important know-how and experience as we continue to grow our own influence regionally. We look forward to a fruitful relationship that is win-win for Edelman and MEAComS.”
Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa, said, “Egypt is an exciting, rapidly emerging and important market in the Middle East and North African region. As a long-standing partner of Edelman in Egypt, we know that MEAComS shares Edelman’s commitment to excellence and quality in meeting our clients’ needs. This affiliation marks a new chapter in our alliance, adding considerable value to our present client portfolio in Egypt and enhancing the significant future growth potential in this important market for Edelman. We look forward to a long and prosperous partnership in Egypt.”
Ms. Ahmed added, “MEAComS will strive to bring even greater Middle East expertise to Edelman’s offering in the region. MEAComS has grown immensely in the last few years. I started the company hoping to bring my understanding of Egypt’s key industries, including banking, information technology and oil and gas, to a market in need of high-quality communications professionals. I built up a dedicated team that is committed to offering only the best service, whether it be media analysis, targeted media campaigns, social media training or events planning. We serve some of the biggest names in the country and will continue to expand and look for new opportunities while making a name for ourselves as Egypt’s top boutique communications firm.”
During the recent political upheavals in the region, MEAComS has demonstrated a keen understanding of how social media and activism changed how people, companies and governments communicate with each other. Leveraging those lessons and communications trends, the agency was a key industry player in incorporating social media tools and training when working with clients. This is especially important in Egypt where trendsetters, consumers and organizations are using social media more than ever to promote ideas and get direct feedback from stakeholders.
About Edelman Asia Pacific, Middle East & Africa
Edelman Asia Pacific, Middle East & Africa (APACMEA) helps clients understand and be understood in the biggest, most diverse and fastest-growing region on earth. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2014 Asia-Pacific Digital, 2013 Middle East and 2012 India Consultancy of the Year; Campaign Asia-Pacific’s 2012 Greater China PR, 2013 Indonesia Digital, 2014 Australia/New Zealand PR and 2012 and 2013 South Asia PR Agency of the Year; and Marketing Magazine’s 2014 Singapore PR Agency of the Year. We have more than 1,500 staff members in 24 cities across 13 countries with practice expertise in corporate communications, public affairs, stakeholder engagement, corporate social responsibility, sustainability and B-to-B and B-to-C brand marketing, and specialty expertise in strategic planning and creative execution, content marketing, research, social media, digital and traditional media relations. Visit http://www.edelman.com/regions/asia-pacific-middle-east-africa for more information.
MEAComS was founded in 2008 by businesswoman and entrepreneur Ms. Ahmed with the goal of creating a boutique communications firm that could service international and local clients from a variety of industries. MEAComS consists of a top-notch team of media and public relations specialists that complement Ms. Ahmed’s skills in crisis management, targeted communications and marketing campaigns, social media and media training. MEAComS specializes in working with firms in the food and beverage, energy and power, social development, banking, pharmaceutical and telecoms sectors. Some of MEAComS’ clients include Shell Lubricants Egypt, General Electric (GE), the African Development Bank (AfDB), TAQA Arabia, BlackBerry, Lilly and Novartis.
For more information, please contact MEAComS team: