The Approach
MEAComS set out to identify and approach tech reviewers in Egypt. Once it selected the right reviewers, MEAComS arranged for Xiaomi to meet with them along with key media to know each other more as well as discuss the high-quality features of its smartphones.. MEAComS also developed, translated and distributed a press release to the press and invited them to the press conference all this while organizing and arranging the logistics of the event.
The press conference was well attended by the media and received extensive publicity for the Redmi Note 5. MEAComS continues to work with Xiaomi and provide it with strategic communication services. In the near future, MEAComS will work with bloggers and social media influencers to extend the reach of the Xiaomi’s smartphones in Egypt.