Xiaomi to Launch new smartphones

Xiaomi is a Chinese electronics company based in Beijing that makes and invests in smartphones, mobile apps, laptops and consumer related electronics. It was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality products built with cutting-edge technology should be made accessible to everyone. Today, Xiaomi has presence in more than 70 markets worldwide and is a key global player across the world in electronics markets.


The Challenge

One year after launching  Mi A1 smartphone, MEAComS was called in to help deliver more publicity for Xiaomi Redmi Note 5 by arranging a press conference with key journalists. The goal was to position  Redmi Note 5 as a top-performing smartphone that is competitively priced in a market dominated by Apple and Samsung. The press conference focused on the advanced dual camera functionality of the Redmi Note 5, which  features a large 1.4μm-pixel sensor, AI camera effects, an LED Selfie light for its front camera, low-level lighting capability and dual pixel technology.


The Approach

MEAComS set out to identify and approach tech reviewers in Egypt. Once it selected the right reviewers, MEAComS arranged for Xiaomi to meet with them along with key media to know each other more as well as discuss the high-quality features of its smartphones.. MEAComS also developed, translated and distributed a press release to the press and invited them to the press conference all this while organizing and arranging the logistics of the event.

The press conference was well attended by the media and received extensive publicity for the Redmi Note 5. MEAComS continues to work with Xiaomi and provide it with strategic communication services. In the near future, MEAComS will work with bloggers and social media influencers to extend the reach of the Xiaomi’s smartphones in Egypt.


The Results

The launch event went smoothly and created a buzz in print and online publications. MEAComS was were able to reach targeted audience and make them aware of the new technologies and applications of Xiaomi.. More than 30 publications and 141 online media picked up the story ,reaching a total circulation of4 million in print publications, which is about LE2 million (almost USD 160,000) in editorial media value.
The estimated total outreach of the event reached an outstanding 14 million viewers, with a total advertising value of LE 80,000.