Egypt’s travel industry leaders convene at travel technology leader’s LIVE “Spotlight on Innovation” roadshow
Travelport is a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the global travel and tourism industry. With a presence in approximately 180 countries, over 3,700 employees, and an additional 1,200 employees at IGT Solutions Private Ltd who provide us with application development services, Travelport 2015 net revenue was over $2.2 billion. Travelport’s vision continues and reflects a business with a clear strategy, with an impressive leadership team that delivers.
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The Challenge
Unlike other industries, tourism is greatly affected by political events. While tourists opt for relaxing and carefree holidays and expect to experience comfort, serenity, fun and leisure, these experiences are only available when the political conditions of the host country are stable. After the Egyptian revolution in 2011, and with the huge drop down in tourism rates, Egypt’s economy was badly affected.
Our first event for Travelport was in May 2016, where companies have shown a great interest in the roadshow despite the bad shape of the tourism season especially with the aftermath of the Russian flight.
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The Approach
Travelport conducted a product roadshow end of May inviting the local travel and tourism and aviation partners as well as Egypt media in Egypt to introduce the new company general manager to interview our spokesperson there.
The agency arranged for the first roundtable for TravelPort spokespersons to discuss future collaborations with business partners. The list of spokespersons included Mervat Alfy – Egypt Country Manager, Matthew Powell -Acting Regional Director, and Rabih Saab -President and Managing Director.
MEAComS arranged for a roundtable for key local and industry related media representatives who will take Travelport’s message to the next level with informative, unbiased reporting on top of social media sharing. MEAComS’ overarching goal was to ensure important talking points were communicated to both media and the public.
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The Results
MEAComS was responsible for the challenging task of arranging the logistics of hosting media representatives from Cairo, organizing a suitable event agenda, press materials, preparing talking points and walking through, and one-on-one interviews with Travelport spokespersons.
Travelport was featured in more than 10 print publications and 17 online news sites throughout the project assignment. Total number of media personnel that attended was 13. The event got covered up in Insight, Mal W Amal , Lady bird, and Cairo Elite publications. MEAComS also arranged key, one-on-one interviews with Al-Mal, Daily News Egypt, Business Today and Masrawy. Top newspapers that published articles about the event include Al-Borsa, Al-Mal, and Al Alam Al Youm. Travelport news reached over 390,870 Egyptians, worth a total of EGP 242,273 in editorial coverage.