The sector has historically played a central role in the economy While Egypt has faced several challenges in recent years, tourism remains one of its leading foreign currency exchange providers and the sector is a key contributor to both GDP and job creation. The industry is taking a multipronged approach to regain its position as a global top travel destination with new source markets and niche segments that are expected to boost visitor numbers. New reforms and programs are looking to engage more tourists by providing a better infrastructure and encouraging industry growth as the country aims to attract 20m visitors by 2020.