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Xiaomi announces the Best Redmi for selfies in Egypt

Cairo, 11 June, 2018 — Global technology leader Xiaomi announced Redmi S2 today in Cairo, Egypt, marking the arrival of the new Redmi S series with exceptional selfie capabilities.


Touted as the best Redmi phone for selfies, Redmi S2 sports a 16MP front camera powered by pixel binning technology and Xiaomi’s own AI Beautify features. With a starting price of EGP 2,999, Redmi S2 also comes with a 12MP + 5MP AI dual camera. It has a 5.99-inch 18:9 full screen display and is powered by the Qualcomm® Snapdragon™ 625 platform.


“We’re excited to introduce Redmi S2 to our customers in Egypt,” Said Steven Wang, Head of Expansion Marketing, Xiaomi Global. “Redmi S2 is a top-performance smartphone with a flagship camera offered at an unbeatable price. In a country with a large young generation, we are confident that Egyptians will take this new smartphone to better express themselves and connect with each other.”

A new star born for self-expression

Redmi phones from Xiaomi have been extremely popular because of their high performance and quality, made available at honest prices — and the new S series is no exception.

Offering exceptional selfie capabilities, the Redmi S series is tailor-made for people who like self-expression and are eager to share exciting moments with others.


Best Redmi phone for selfie

The 16MP front camera of Redmi S2 is able to capture really fine details in daylight and produces high resolution images. In low light conditions, the sensor uses pixel binning technology to combine the information from four pixels and create one large 2.0µm pixel. This greatly improves the sensor’s light sensitivity, producing clearer and brighter photos in low light with less noise.


When Auto HDR is enabled, the 16MP front camera automatically detects a back-light environment and applies the HDR effect. Its Selfie-light mimics natural light, allowing catch lights to be captured, which makes for great portrait photos. The camera also supports AI bokeh that effectively distinguishes the subject from the background, even correctly identifying elements such as hair accessories and popular hand gestures as being part of the subject.





AI dual camera for clear shots day and night

Redmi S2 sports a 12MP + 5MP AI dual camera on its back. The 12MP primary sensor has 1.25µm large pixels, which results in brighter images in low light conditions. The 5MP secondary sensor is dedicated to acquiring depth information, producing photos with great bokeh effects.


In Portrait Mode, both the front and back cameras support AI Beautify that can detect makeup and keep it intact, while the algorithm has also been optimized for popular selfie facial expressions.


5.99” full screen with great ergonomics

Redmi S2 is powered by the Qualcomm® Snapdragon™ 625 platform, which is based on the 14nm architecture for balanced performance and power consumption. Redmi S2 comes with a 5.99-inch 18:9 full screen display that allows users to see more while holding less. Its metallic-finish back is symmetrically curved and gently tapered toward edges, achieving great ergonomics and aesthetics at the same time.


Redmi S2 has three slots for two SIM cards and one microSD card of up to 256GB. Redmi S2 also features an IR blaster.


Redmi S2 comes in three colors: Gold, Rose gold and Dark gray. The 3GB + 32GB version will retail for EGP 2,999, while the 4GB + 64GB version is priced at EGP 3,777. A simple, elegant TPU case will be shipped in the box with every Redmi S2.


Starting from June 11th, 3GB + 32GB version will be available on Jumia.