FOOD & BEVERAGE

KFC Celebrates Founder’s 128 th Birthday by Inspiring Positive Acts of Colonel-Ness across the Region

KFC is a restaurant started in the US at Kentucky. Later, it expanded in other countries. KFC is best known for fried chicken. It has stores in 109 countries and operates more than 5200 restaurants around the world. KFC serves more than 12 million customers worldwide every day. KFC is part of Yum! Brands, Inc., the world’s largest restaurant company.

1

The Challenge

KFC announced annual initiative in honor of Colonel Harland Sander’s on what would have been his 128th birthday on September 9,2018 celebrating acts of Colonel-ness that radiate kindness, inspire positive change within the community and remind people to be generous in thoughts and actions.

To create awareness and promote acts of kindness, MEAComS encouraged KFC to spread its kindness gesture to everyone, from customers to employees and delivery drivers. The campaign was designed to drive engagement, both online and offline, and generate buzz among KFC’s customers.

2

The Results

MEAComS developed a press release and leveraged its relationships with key media to secure significant coverage and raise awareness on KFC’s annual celebration.

The press release was also published in leading news sites in Egypt to further generate publicity.

3

The Results

In addition to celebrating the Colonel’s birthday creatively and memorably the campaign also received great publicity.

It immediately generated a flurry of press coverage. More than 10 media outlets covered the news, including leading publications such as Al Mogaz, Alam Al Mal and Insight. The media coverage from the campaign is estimated at EGP 58,256 in advertising value. News coverage is estimated to have reached more than 1,504,000 people.

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